2020. 1. 23. 07:56ㆍ카테고리 없음
With over 300 stores in 40 countries, IKEA is a major international presence in retail housewares and furnishings. IKEA publishes country-specific catalogs with local-currency prices guaranteed to hold for 1 year. This paper explores a new dataset of IKEA products and catalog prices covering six countries for the time period 1994–2010. The dataset, with over 140,000 observations, is uniquely poised to shed light on the way in which a large multinational retailer operates in a setting characterized by a very large number of identical goods which are priced in local currency in many countries. The goal of this paper is to document the choices made by IKEA in several related decision areas. In doing so, this paper provides evidence against which existing theories can be evaluated and revised in the light of this new information. Previous article in issue.
Ikea 2003 Catalog Online
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Ikea Catalog 2017 Pdf Download
See inside an Ikea catalog from 2002 to discover what the iconic furniture brand's designs looked like back then, including entertainment centers and desks made for large computers we no longer use today. Suzanne, »Ikea catalogue beats the Bible,«, Evening Standard, 27 Aug 2002. Downloads/DownloadsEN/ The%20BoKlok%20story,%20fact%20sheet.pdf.
I just found out through an obscure link on Ikea's site you can download the entire 2005 Ikea catalogue as a 30MB PDF. That sure beats (a). Cover of Bergdorf Goodman Catalog. 2005; 2008-2009.